If you have been asleep for the last two weeks, you may have missed the WestJet Christmas Video. Most of us have seen it and marveled at the work required to pull it off. If you are involved in marketing you are amazed at the brand awareness and goodwill this video has garnered for the airline. In a Forbes Magazine article, written by Andrew Bender, Richard Bartrem, WestJet’s vice president of communications and community relations said that the company was expecting about 800,000 views…the current count is over 28 million views and climbing.
The 2013 video wasn’t the first Christmas stunt pulled by WestJet. Christmas 2012 saw a smaller effort that, to date, has produced over 1.1 millions views. When you watch the 2012 Christmas Video and then watch the 2013 Christmas Miracle video, you can see how a good idea can grow when given a larger budget but even greater imagination. Bartrem and his creative staff have brought a fresh take on social marketing.
Christmas marketing is tricky. This viral video shows that if you get creative and say “what if….” and then run with an idea you will occasionally hit the sweet spot. Oh, and the passengers didn’t seem to mind being part of the fun either.
In case you missed the videos that have been driving all of this: